One Twenty Three West’s “Curiously Wonderful” campaign for Explore Seattle Southside tapped into the area’s history as a UFO hotspot to attract tourists of the terrestrial kind. Visitors in six-sleeved T-Shirts (to accommodate tentacles) roamed the area to find crop circle QR codes, “abductable” cow billboards and an alien communicator booth that beamed messages into the cosmos. The campaign earned 13M+ impressions, 3.5M video views, a surge in hotel bookings, plus two Gold wins in 2024 for Marketing – Branded Content: Travel & Tourism and Video – Series: Travel & Lifestyle for the One Twenty Three West team.