Yellow House Creative turned a '90s sparkling water into Gen Z's viral drink of the summer. Read on to see how one bold pitch, a signature illustration style and a tiny budget delivered 10M+ impressions and a w3 Gold Award.
Audiences expect everything, everywhere, all at once. This shift has caused the agency-client relationship to be rebuilt from the ground up. Explore how both teams got here, where they disagree and where they see eye to eye.
Your work deserves expert attention and the w3 Awards Jury is built to recognize it. Jurors in the Academy of Interactive & Visual Arts (AIVA) are from top brands, respected organizations and innovative agencies. Meet the leaders reviewing entries this season.