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We asked Kerry Laster, Partner at FatShiba to share a backdoor look into their 9-time w3 Award-winning Netflix digital video series and the challenge of getting several accomplished but underrepresented photographers to come on board the project. See how they took the time-honored video interview format and literally turned the focus to Black creatives who normally operate behind the lens.

How do you bring humanity and a personal touch to a dynamic that is, literally, clinical? See how the team at BORN Group personified the physician-patient relationship for their concierge medicine client MD² and the challenges of creating an experience that transcended conventions and expectations for a healthcare website.

Driven by a pent up lust for exploration, the Travel On campaign by Havas Chicago inspires would-be tourists to “dig up their passports” and go on an adventure using their Citi® / AAdvantage® Platinum Select® card. Don’t miss how they created a campaign for a travel points card that makes dreams of wanderlust reality.

Last year, we amplified w3 award-winning work in our new video series: The 3ws. We asked Art of Storytelling’s founder and Head of Creative, Ariel Nuñez, to share the three “W”s (Who, What, When, Where, Why, Ho[W] ) about his commercial "Home of the Diamond Shine" for Black Diamond Car Wash in Louisiana. Don't miss how he transformed the chore of going to the car wash into a sensorial experience.

We asked Video Director at Mighty Nice, Gary Fouchy, to share the three “W”s (Who, What, When, Where, Why, Ho[W] ) about their w3 Best in Show commercial "Here for the Heavy Stuff" for Insuranceline. Check out how the team at Mighty Nice depicted the anxiety and worry around end of life planning by animating a birthday party for some of the world’s longest-lived creatures: tortoises.