What was your first job?
My first job was with a small commercial real estate company where I was asked to “help with marketing”—which, in reality, meant figuring out everything from building the website to setting up daily operational tools and launching an email program from scratch. It was a crash course in being resourceful and self-taught. I quickly learned how to translate business needs into digital solutions, and how to work across teams to get things done. That experience shaped how I work today—I still find a lot of meaning in solving real problems with simple, scalable tools.

When did you know that this career was what you wanted to do?
I knew this was the right path when I realized how much I enjoyed building meaningful systems—ones that not only function but reveal something deeper about human behavior. There’s something incredibly fulfilling about learning to read data the way an artist reads a painting—not just for what’s on the surface, but for the patterns, the emotions, the story beneath it all. I found myself drawn to the challenge of making sense of complexity, spotting what others might overlook, and translating it into something clear and actionable. That blend of logic, empathy, and creativity is what makes this work feel like home.

I value having space to think deeply, but I also find energy in connecting with others to solve problems and move ideas forward. Every day looks a little different, but purpose and clarity guide the flow.

Do you have any brainstorming rituals?
I’ve found that my best brainstorming doesn’t always happen at my desk. If I’m stuck, I’ll usually step away—take a walk with my dog, hop on my motorcycle for a short ride, or just move to a different space. There’s something about physical movement that helps clear mental clutter. I also like to sketch ideas out on paper first, without a screen in front of me—it keeps me from jumping to execution too quickly. And I’m big on talking things through with others—collaborative thinking often brings out angles I wouldn’t have found on my own.

How do you unwind from work mode?
It really depends on the day. Sometimes I head straight to a boxing class or get outside for a long walk with my dog—that physical movement helps me reset. Other times, it’s the opposite: I’ll unwind with a good book, lose a few hours exploring a new video game, or plan a future trip just to get inspired. On weekends, I love riding my motorcycle through the countryside—it’s the perfect mix of freedom and focus. I’ve learned that switching modes is less about routine and more about listening to what I need that day.

That feeling of weightlessness reminded me of the importance of play, curiosity, and letting go of assumptions. Since then, I’ve been approaching projects with more openness—asking, “What would this look like if we weren’t bound by the usual?” It’s been a refreshing reset.

What’s the first thing you look at when you view an entry?
The first thing I look for is intention—what was the creator really trying to achieve, and does every element of the experience support that goal? I try to view the entry through both a strategic and emotional lens: Is it clear, does it resonate, and does it honor the audience it was made for? I also pay close attention to how design, storytelling, and technology come together—whether they enhance each other or get in the way. What moves me most is when you can feel the care and thought behind every decision.

Does your digital creativity reach new heights? Enter your projects before July 25th. This is your last chance to put your work in front of the Jury.