Winner Spotlight

by Pattern

2022 Gold
Mobile Apps & Sites
Mobile Site Redesign

“After a whirlwind pandemic launch, the Houseplant team and co-founders Seth Rogen and Evan Goldberg needed a partner to help them fully articulate the vision for their brand and craft a new digital foundation for their future growth and ambitions. As fans of both comedy and cannabis, we couldn’t pass this one up.”

“To tie the digital experience closer to the unboxing experience, we employed pops of color, motion cues and moments of levity through clever copywriting and content to add lighthearted fun to the look & feel while relating back to the vibrancy of the product packaging and the founders personalities.”

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