New Mobile Categories
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In today’s connected world it’s more important than ever to ensure your marketing and communications are available all across all screens. To reflect the importance of Mobile, for this year’s W³ Awards we’ve expanded our mobile sites and apps and have introduced new Mobile Feature categories..
Mobile categories for 12th Annual W³ Awards includes:
Mobile Apps/Sites
- Business A mobile site or application created for business.
- Cultural NEW Mobile apps or sites for cultural institutions, education, awareness or information of cultural significance.
- Education Mobile Apps developed specifically for the act or process of acquiring knowledge or the distribution of educational content .
- Entertainment Mobile Apps developed specifically for the distribution of entertainment content, such as sports, games, news, gossip, humor and reviews. These may be derivatives of established broadcast or online news and entertainment operations, or produced namely for the mobile device.
- Events Mobile apps promoting an event or a mobile component that integrates with a live event.
- Family & Kids Apps and sites developed for mobile that feature interactive content, games, education, or tools specifically for children and families.
- Fashion & Beauty NEWMobile apps or sites or that feature personal style, design, and other fashion or beauty related information or insight. These also include editorial, guides and information.
- Finance Mobile apps developed specifically to facilitate the management of business processes that deal with money.
- Fitness Mobile sites or apps that promote physical fitness. These include recreational services, lifestyle, fitness and health clubs.
- Food & Drink Mobile apps or sites devoted to the culinary arts, including reviews, recipes, delivery, reservations, and information.
- Games Mobile Apps developed specifically for games of all types, including action, sports, fantasy, board, or logic. These Apps provide direct gaming participation for individuals, or multi-player.
- Guides/Ratings/Reviews Mobile Apps developed specifically to provide reviews of products or services for either consumer or business audiences. These include restaurant reviews, travel reviews, business reviews, buying guides, best-of resources, and product and price comparison services.
- Health & Wellness Mobile Apps developed specifically for the distribution of knowledge for physical, mental, and social well-being. These include exercise, medical, and dietary.
- Messaging Mobile Apps developed specifically for the use of online communication and community building.
- Lifestyle Mobile Apps that feature commentary, commerce and advice on a style of living that reflects the attitudes and values of a person or group.
- Maps & Navigation Mobile apps designed specifically to be a visual representation of an area. This includes location services, public transportation services, compasses, and GPS devices.
- Media Streaming Mobile Apps developed specifically for audio and/or video streaming services, such as television, sports, film, music, podcasts, news, and radio.
- Music & Audio Mobile Apps developed for the distribution and/or presentation of music or musical information. These may provide a direct listening experience, commerce, musicians’ or record labels’ sites, sites that promote musical events, or those that teach music or about music.
- News Mobile Apps developed specifically for the distribution of recent happenings. These may be derivatives of established broadcast or other existing news operations, or developed namely for online news.
- Photo & Video Mobile sites and apps relating to photo and video.
- Podcasts Mobile apps related to a specific musical or talk-radio show, station, or segment.
- Productivity Mobile sites or apps that promote productivity in the workplace or in the personal space, from schedules and workflows, to exercise trackers, list makers, and everything in between.
- Professional Services NEWMobile Apps for professional services including consultants, financial advisors, accountants and general service providers.
- Public Service & Activism NEWMobile Apps for public service issues, activism and/or societal interests.
- Reference & eBooks Mobile Apps developed specifically for text- and image-based publications in a digital format.
- Self Promotion
- Services & Utilities Mobile Apps developed specifically to provide or promote a service.
- Shopping Mobile Apps developed specifically for providing consumers online commerce and retail sales of any products or services.
- Social Mobile Apps developed specifically to facilitate the process of connecting users through the mobile Internet, be it business or pleasure. This includes dating and matchmaking sites.
- Social Gaming Mobile Apps developed for social gaming. Examples include leader boards based on personal activity, multi-player game platforms, and other competitions.
- Sports Mobile Apps developed for sports news, sporting culture, sports teams, sports statistics, sports data, sporting events, and sports history.
- Themes
- Travel Mobile Apps developed specifically for providing travel services and information. Includes online travel guides, purchasing agents, travel writing, and travel tools.
- Weather
Mobile Features
- Best Practices Mobile sites and applications that set an industry standard of excellence through their innovation, ease of use, advanced features, and superior design.
- Best Streaming Audio Mobile sites and apps offering superior audio streaming services for content such as music, podcasts, news, live events, and radio.
- Best Streaming Video Mobile sites and apps offering superior video streaming services for content such as film, music videos, news, television, live events, and sports.
- Best Use of GPS/Location Technology The mobile website, app, or tablet experience creating the most innovative, useful and functional use of GPS, location technology, geo-tagging, etc. (Only the GPS and Location Technology features will be judged)
- Best Use of Mobile Camera Mobile sites or apps that offer the most innovative, useful and/or functional use of image or video capture.
- Best User Experience Mobile sites or apps that portray a standard of excellence for user experience with innovative design and user centered functionality.
- Best User Interface Mobile sites or apps that portray a standard of excellence with its user interface design.
- Best Visual Design – Aesthetic Mobile sites, apps or experiences where the visual design intention is to be beautiful, innovative, emotional, and to ignite the senses.
- Best Visual Design – Function Mobile sites, apps or experiences where visual design is a crucial part of a functional user experience.
- Integrated Mobile Experience Integrated mobile experiences that include at least 2 types of media, at least one of which must be designed for a mobile device. Work should highlight communication between the mobile device and the additional media. Other media types can include TV, online, print, outdoor, or radio.
- Experimental and Innovation NEW Mobile Apps that use and/or implement groundbreaking technology, or unconventional applications of mobile technology applications and environmental situations.