2026 Winners Are Announced! | See the Winners
This year’s Best in Show Winners took users on a tour of Vought International, the corporation behind The Boys’ Supers, gave Hot Wheels a full car-dealership treatment and turned insight into action through IBM Concert’s agentic platform. Watch this season’s reel to see the best projects from Light Sail VR, TinyWins, Thinkerbell, Morgan Stanley, AARP, Instrument, Razorfish, National Children’s Alliance and more.
IBM Concert Platform by IBM
AI, Immersive & Software – AI Applications & Platforms: AI Chatbot & Conversational AI
A More Intuitive OURA App by Instrument
Mobile – Mobile Features: Best User Interface
Cracking the date of Google I/O 2025 by Left Field Labs
AI, Immersive & Software – AI Creative Innovation: Game Design
Wake Up with CrAIg by West BBDO & Critical Mass
Marketing – Integrated Marketing: B2B Integrated Campaign
Mattel Brickshop ‘Little Listings’ by Thinkerbell
Marketing – Integrated Marketing: Product Launch Campaign
Emotional Baggage by 2045 Agency
Marketing – Marketing Features: Best Data-Driven Marketing
CoMove by Yifei Chen
Mobile – Mobile Apps & Sites: AI-Powered App
Reinventing Joe & The Juice’s digital experience, from transactions to connections by EPAM Systems
Mobile – Mobile Apps & Sites: Food & Beverage
Playspace: Instrument’s growing suite of AI-powered tools by Instrument
AI, Immersive & Software – AI Applications & Platforms: Generative AI Application
One in Ten by National Children’s Alliance
Podcasts – General Series: Associations
Stan Druckenmiller: Invest, Then Investigate (Hard Lessons) by Morgan Stanley
Podcasts – Individual Episodes & Specials: Financial Services & FinTech
The Living Corpse by Now Media, LLC
Podcasts – Individual Episodes & Specials: History & Biography
The GRAND NATIONAL Breakdown Part 1: wacced out murals by unRapped
Social & Creators – Creators: Best Short-Form Creator
The Longest Runway by 2045 Agency
Social & Creators – Creators: Creator/Brand Collaboration
The Re-Rebrand by Razorfish
Social & Creators – Social Campaigns: Arts, Culture & Entertainment
Should We Be Worried About AI Slop? by AARP
Video – General Video: Cause Awareness
University of Rochester: Wonderful Combinations Brand Anthem Video by University of Rochester
Video – General Video: Schools & Universities
Omaha Central Library: Find Your Place Through Art by Story Sellers Group
Video – Video Series: Cultural Institutions
Bucks Sauce — Small-Batch BBQ Sauce E-Commerce Website by Buzzworthy Studio INC.
Websites – General Websites: Food & Beverage
Joby Aviation by TinyWins
Websites – Website Features: Best Structure & Navigation
The Boys Season 5: Vought Experience by Light Sail VR
Websites – Website Features: Best User Experience
Edited by: Cassandra Tyler, Lightpost Studios
See all of this season’s Winners in our Winners Gallery.