The City of West Hollywood redefined advocacy-driven celebration with WeHo Pride 2024, transforming the event into a global model of LGBTQ+ visibility. Celebrity support from Kylie Minogue, Janelle Monáe, and Kesha earned major media coverage for the festival. Their integrated campaign achieved remarkable engagement and impact online. Purposeful storytelling and bold digital strategy won the day as well as a Gold Award for Marketing – Campaigns: Cause-Related and 4 Silver Awards.