The Coke AI Studio by creative agency Tool reimagined music creation, blending AI innovation with fan engagement in a groundbreaking mobile studio. In minutes, fans generated original songs, visuals and music videos by combining four AI tools that automated the process in real time. A true fusion of technology and artistry, dive into the case study to see why their team took home a Gold Award for Emerging Tech – Virtual & Immersive Experiences: Music and a Silver Award for Emerging Tech – Creative Innovation: AI Creative Integration last year.