The Final Entry Deadline is June 13th | Enter Now
Luminaries #6
Adrenalin
With 54 w3 Awards to their name, digital product agency Adrenalin could hand a statuette to every employee and still have four left over to grace their office shelves. Adrenalin crafts digital ecosystems for global brands like Hungry Jack’s and Volkswagen, as well as local organizations such as Screen New South Wales and University of Technology Sydney. What’s the secret to their strategy? A potent mix of cutting-edge solutions in mobile, app and online formats, captivating storytelling and bold creative flair. The Adrenalin team gave a deep dive into the brands they’ve helped thrive and the awards they’ve won over the years.
Screen New South Wales Website
Gold Award for Websites: Movie and Film (2024)
Silver Award for Websites: Government – State (2024)
Silver Award for Websites – Features: Best Visual Appeal – Aesthetics (2024)
Silver Award for Websites – Features: Best User Interface (2024)
Adrenalin partnered with Screen NSW to deliver a sleek, user-friendly enterprise website, positioning NSW as Australia’s top film-friendly destination. The platform supports filmmakers and digital creatives with easy access to funding, locations, and resources. Built through digital strategy, UX research, and rapid prototyping, the site saw a 30% rise in funding applications and 42% increase in engagement. With a minimalist, visually engaging design and strong storytelling, it reinforces Screen NSW’s mission to champion innovation and global creative excellence.
Hungry Jacks Official App
Best In Show for Mobile Apps & Sites: Food & Beverage (2022)
11 Gold Awards for Mobile Apps & Sites and Mobile Features (2019-2024)
5 Silver Awards for Mobile Apps & Sites and Mobile Features (2019-2024)
Adrenalin worked with Hungry Jack’s to deliver Australia’s most downloaded QSR app, winning multiple UX awards. The mobile app formed part of a broader digital transformation strategy designed to boost loyalty, personalisation, and customer satisfaction. Built on three key pillars—mobile, responsive web, and CRM integration—the app features intuitive ordering, geo-location-based pre-ordering, and engaging gamification such as “Shake & Win”. With over 4.5 million downloads, the platform drives customer retention through seamless UX, smart data use, and enhanced loyalty features.
University of Technology Sydney – ActivateUTS Website
Gold Award for Websites: Education (2022)
Silver Award for Websites: School/University (2022)
Silver Award for Websites: Student (2022)
The University of Technology embarked on a Customer Experience & Digital Transformation journey and engaged Adrenalin to bring an industry-defining digital platform to market. The key objective was to deliver a CX strategy and digital platform built on a customer-first mindset with frictionless student engagement and digital innovation at the heart. The new site breaks the shackles of traditional university website design by offering a truly immersive and striking platform for students.
Sydney’s Rocks Precinct Website
Best In Show for Website Features: Best User Experience (2021)
4 Gold Awards for Websites (2021-2024)
2 Silver Awards for Websites and Website Features (2019-2024)
Adrenalin partnered with the NSW Government to transform The Rocks’ digital presence, delivering a mobile-optimised, customer-centric platform that celebrates the precinct’s rich heritage. Inspired by its cobblestone streets and sandstone architecture, the site blends historical charm with modern UX. Through data-driven design and user research, the experience was tailored to diverse visitors, boosting footfall and sales. The award-winning platform saw 200% growth in organic acquisition, positioning The Rocks as a digitally empowered, culturally iconic Sydney destination.
Count yourself among Luminaries like Adrenalin by entering your best work by the Final Deadline on Friday, June 13th