Luminaries 5 - FINE

Luminaries #5

FINE Agency

With 21 wins since 2016, FINE is redefining what a branding agency can be. Known for blending human-centered design with digital precision, their work brings clarity to complex ideas and depth to every interaction. They’ve reshaped the online presence of Napa’s Silverado Resort and reimagined hospitality with Bobby Hotel. FINE builds experiences that are immersive, expressive, and unmistakably distinct. The team shared more about how they’ve helped brands grow online and beyond over the years.

Silverado Resort & Spa

2024 Gold – Websites: Hotel and Lodging

Silverado is an experiential resort in the heart of Napa Valley. Our goal was to increase awareness of everything Silverado offers. With the new website, we saw 2x+ increases of site visitors exploring pages about the spa, dining, golf, and accommodations, alongside a revenue increase of 18%, including an increase in conversions from users on mobile devices. With a new CMS, the marketing team can spend less time managing pages and more time driving results.

Bobby Hotel

2024 Gold – Websites: Hotel and Lodging

With new locations in the works, Bobby Hotels partnered with our team at FINE to create a scalable digital ecosystem that gives each guest a guided experience to a local’s stay, wherever Bobby goes next. Each destination is an invitation into the local community, an inspired space to discover distinctive music, art, food, and culture.

We created a system for scaling the brand as it opens new locations. The new site is already driving increased organic traffic (up 34%) and conversions (up 40%) and the project paid for itself in the first month with incremental revenue. That’s the kind of measurable impact we’re proud of.

Mojo Vision

2020 Gold – Websites: Innovative / Experimental

Mojo approached FINE with a novel technology, and asked us to help craft a narrative to support market education and brand awareness. Mojo’s micro-LED technology platform delivers an industry-leading 28,000 pixels per inch, with potential applications ranging from augmented reality contact lenses to low power consumption AI infrastructure data center solutions.
The unbound potential of the novel technology inspired a design solution that invites its audience to look up, away from traditional mobile displays, and imagine what’s possible. “Eyes up. Tomorrow is here.”

Cuvaison

2018 Silver – Websites: Food & Beverage

The Cuvaison project reflects FINE’s ability to comprehensively shape and express brand across many touchpoints and experiences. Our team began by distilling Cuvaison’s brand foundation and position. We then crafted the expression and experience of the brand across the package system, winery on-premise tasting experience, and the ultimate digital destination and commerce experience. A true reflection of FINE’s 360-degree Brand-Led Business Building® approach.

Count yourself among Luminaries like FINE. Enter your best work by this Friday, April 25th to secure preferred early pricing before time runs out!