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Luminaries - #4

Fortune Brand Studio

To celebrate two decades of digital brilliance this season, our series Luminaries takes a look back at the creative journeys of honorees through a selection of their top moments in the w3 Awards over the years.

A powerhouse in digital content, Fortune Brand Studio has redefined creative excellence, racking up 68 wins through a mix of journalistic storytelling, strategic thinking, and innovative design. Collaborations with global giants like Accenture and Salesforce have helped shape some of their most celebrated work. Their pioneering use of animated infographics with AWS set new industry standards, while the enduring partnership with Zurich North America has yielded five years of award-winning content. Check out how they tell the brand stories of some of the biggest companies.

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Accenture: Reinventing the Fortune 500

4 Gold Awards in Video and Marketing (2024)
7 Silver Awards in Video and Marketing (2024)

Fortune Brand Studio (FBS) produced a 10-min. documentary film and long-form article about a large-scale partnership between Fortune and Accenture. FBS engaged best-in-class production company Little Crush Films to successfully execute multiple shoots in New York City and London, coordinating more than 20 busy high-level executives. The result is a shining example of how to tell a visually stunning, human-centric B2B story, as well as how two teams can come together to create a unified vision.

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Salesforce: The Ecopreneurs

8 Gold Awards in Video and Marketing (2022)
5 Silver Awards in Video and Marketing (2022)

The Ecopreneurs project is a true example of Fortune Brand Studio’s best multi-platform storytelling. The 11-episode docu-series for Salesforce took FBS around the globe to profile innovative entrepreneurs leading climate action with scalable tech. The team created new ways of working so that they could not only produce the highest-quality episodes, but also deliver a digital microsite for each episode—every four to six weeks. This work drove the influential Fortune business audience to watch the series on Salesforce+.

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Zurich North America: Prepared Drives Tomorrow

2 Gold Awards in Video (2021)
2 Silver Awards in Video and Marketing (2021)

In 2020, FBS launched their first major content program with Zurich North America, kicking off five consecutive years of partnership to create award-winning work. From initial launch to present day, FBS has been a strategic partner in amplifying Zurich’s key messaging, pitching and producing fresh storytelling that engages Fortune’s discerning audience—even lifting brand sentiment with their articles, infographics and hubs, documentary-style videos, and nationally televised TV commercials featuring professional golfers such as Collin Morikawa.

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AWS: Cloud Power

1 Gold Award in Marketing (2023)
2 Silver Awards in Websites and Marketing (2023)

With an engaging animated infographic, FBS elevated AWS’s executive voices and provided the Fortune audience of decision-makers with actionable insights in a highly visual way. The success of this campaign kickstarted a major trend for FBS, proving that animated infographics appeal to Fortune’s high-level business audience, outperforming benchmarks for overall engagement and page views, and leading to new award-winning partnerships for clients such as PayPal, Slack, and Zurich North America.

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Dollar General: Serving Impact

2 Silver Awards in Marketing (2023)

In 2021, FBS first partnered with Dollar General to capture the spirit of the Dollar General family, crafting impactful stories that feature company executives and teams, customers, and community members. The award-winning partnership has evolved into an example of how, with a small crew footprint, teams can maximize content production and craft high-quality, impactful storytelling from across the U.S. This video content is also on display in the Hall of Values at Dollar General headquarters.

 
Do you have what it takes to become a Luminary like Fortune Brand Studio? Enter your best projects before the Early Entry Deadline on April 25th to secure preferred pricing.

To learn more about Fortune Brand Studio, please email: fbs@fortune.com