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Jury Selection
Reymi Castellanos, Founder/CEO,Grupo Interactivo
Reymi Castellanos is a User Experience (UX) and Interactive Design Consultant with a passion for integrating digital technology with marketing solutions. Over the course of his career, Castellanos has worked on impactful web and mobile projects, partnering with companies to deliver significant results.
He has collaborated with prestigious agencies including J. Walter Thompson, Staff D’Arcy, and Nandy Rivas, crafting campaigns and promotions for notable national and international brands such as Nestlé, Kraft Foods, Microsoft, Ford, Energizer, Cadbury Adams, Shell, Toyota, Unilever, and Verizon. Castellanos’ notable achievements include pioneering the market for interactive promotional games, which transformed logistics at the point of sale and facilitated engaging interactions through touch-screen and tablet applications, as well as websites. This innovation not only reduced costs for brands but also enhanced customer engagement.
Beyond his agency work, Castellanos is an accomplished entrepreneur. He founded Fit Channel, the first network of digital advertising screens in the country, within Body Shop Athletic Clubs. He later established SmartViu, a leading Digital Signage services company. In 2019, Castellanos launched iVallas.com, the first online platform for digital billboards in the Dominican Republic and Latin America, consolidating the digital outdoor market into a single application for media contracting.
As a UX-pert, Reymi weighed in on why Figma is his favorite design tool and the genius of using an online pinball game to promote a train service.
Reymi's Picks
WEBSITES
Lewa House
https://lewahouse.com/
A website that immerses the user in the digital chronicle of a remarkable family’s unwavering commitment to the preservation of Kenya’s wildlife heritage. Embark on a journey of passion and dedication, vividly depicted on this captivating website that exploits with great quality the audio, animation, video and typography.
Gucci Beauty Wishes
https://guccibeautywishes.gucci.com/
animated, scroll, WebGL
A meticulously crafted website, unveiling the captivating Gucci product catalog and gift guide in a symphony of creativity and refinement. This website stands as a testament to the marriage of artistry and technology, where each element is thoughtfully designed to elevate your browsing experience to new heights. Definitely a visual spectacle.
Oiugo
http://letsplay.ouigo.com/
Ouigo, renowned for its dynamic social media presence and unwavering dedication to customer engagement, introduces a vibrant and interactive venture: an online pinball game. This captivating creation serves as a testament to their innovative approach, aiming to promote the French low-cost, high-speed train service in a playful and memorable manner. Bursting with color and excitement, the game immerses players in a thrilling experience while subtly highlighting the convenience and efficiency of the brand’s transportation solutions.
Lusion
https://lusion.co/
One of the best creative portfolios made with an exquisite mix of programming and design techniques. The journey through the website includes impressive scrolls that transport the user between the contents. In the design work they have known how to exploit every moment of interactivity to highlight valuable content
DIGITAL TOOLS
Adobe XD
Adobe isn’t just a UX platform; it serves to both UX and UI needs. Its popularity stems from its ability to provide a unified platform for both UI and UX designers, allowing for seamless website and mobile app design, prototyping, and previewing of the final product in XD. Additionally, Adobe XD is integrated into Creative Cloud, alongside powerhouse applications like Photoshop and Illustrator, enhancing the creative process with a comprehensive suite of tools.
Marvel
Marvel offers rapid prototyping, testing, and handoff capabilities tailored for contemporary design teams. It equips you with all the essential features to breathe life into your ideas and revolutionize the way you and your team craft digital products. Whether you’re a freelancer or collaborating across multiple companies, this software emerges as the optimal tool for seamless design and cross-company collaboration. Its ability to share live project details enhances workflow efficiency and elevates the creative output to new heights.
Figma
My favorite.
Under the umbrella of Adobe, Figma stands out as a leading UI design tool, having established numerous standards that others follow. Its standout feature, co-editing (or ‘multiplayer design’), facilitates real-time collaboration among designers, developers, and stakeholders within the same Figma file.
While Figma may have a slightly higher price tag compared to its main rivals, its extensive feature set ultimately makes it more cost-effective, reducing the necessity for numerous supplementary tools.
Framer
Framer has garnered a growing fanbase and boasts top ratings for its ability to craft interactive prototypes. What distinguishes it are its pre-built yet customizable React-based components and sleek user interface. Framer comes equipped with a myriad of intelligent components, such as inputs, sliders, loaders, and beyond. Notably, we’re impressed by its advanced functionalities like magic motion animation, offering extensive control over animation tweening, including bounce, damping, and delay, with the added convenience of previewing animations directly within the panel.
When you enter your digital projects into the 19th Annual w3 Awards, they land on the desks of digital professionals like Reymi.
We had so many requests from our community asking for more time to complete their entries, so we’ve opened a brief two-week grace period for submissions. Enter your work before August 16th.