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Winner Story
LEGO Harry Potter™ Mirror of Erised by Purple, Rock, Scissors!
Digital creative agency Purple, Rock, Scissors! (PRPL) brought the magic when Warner Bros. and LEGO asked them to create an interactive experience for their Harry Potter exhibit, Magic at Play. Pulling straight from the books’ lore, PRPL delivered a “Mirror of Erised” using Augmented Reality to transform users into a LEGO minifigure, sort them into one of the four Hogwarts houses, and let them cast spells. See if you’re strong enough to pull yourself away from the enchanting experience.
We sat down with the team to get a more behind-the-mirror look into this immersive experience.
How does this project represent your creative ethos at Purple, Rock, Scissors?
The LEGO Harry Potter™ Mirror of Erised experience is an expression of our desire to leave our users with a sense of delight by cultivating a fully immersed, meaningful experience. As an agency, it’s paramount that our shared goals are clear, our technology build is tailored to the project’s requirements and that the product produces tangible results.
Tell us about the structure of the team that worked on the immersive experience.
The team comprised an experienced Senior Producer, the VP of Experience, the Director of Innovation, and our Principal Engineer, all united in the mission to actualize LEGO’s vision through an unforgettable augmented reality experience. Collaboratively, the team delineated the UX Design and Visual direction of the application. With a focus on 3D animation elements, our VP of Experience led the charge, while the Director of Innovation and Principal Engineer synergized efforts in application development. Utilizing voice recognition software, body mapping technology, and physical hardware, they orchestrated the complete experience.
How did the project contribute to Purple, Rock, Scissors’ mission?
Purple, Rock, Scissors (PRPL) has always been dedicated to pushing the boundaries of digital creativity and delivering unforgettable experiences. Our partnership with LEGO and XD Agency on the LEGO Harry Potter™ Mirror of Erised project perfectly aligns with our mission. By leveraging cutting-edge technology and creative innovation, we brought to life an immersive augmented reality experience that not only captivated LEGO fans but also immersed them in the enchanting world of Harry Potter™.
Our collaboration with LEGO and XD Agency allowed us to showcase our expertise in backend development, immersive experiential technology, and creative design. From conceptualization to execution, we worked tirelessly to blend the magic of Harry Potter™ with the interactivity of LEGO, creating an experience that delighted visitors and surpassed expectations.
Through this project, we demonstrated our ability to translate our clients’ visions into reality, even when faced with technical challenges. By combining our technical expertise with our passion for storytelling, we created a one-of-a kind experience that resonated with audiences of all ages.
How does Purple, Rock, Scissors define creative success?
For us, creative success is the fulfillment derived from realizing our client’s ultimate vision to make the impossible possible through goal-driven design. We strive to work in partnership, creating not only successful projects but more importantly, long-lasting relationships with our clients.
What has been your biggest learning or takeaway from creating this immersive experience?
Creating this experience was a journey filled with invaluable lessons and insights. One of the most significant takeaways was the importance of collaboration and innovation in overcoming complex challenges. From integrating body tracking for real-time movement to implementing voice recognition technology for spell casting, we faced numerous technical hurdles along the way. However, through collaboration with our partners and relentless innovation, we were able to surmount these obstacles and deliver a truly magical experience.
Overall, this project not only expanded our technical capabilities but also deepened our appreciation for the transformative power of immersive experiences. It serves as a testament to the limitless possibilities of digital creativity and the impact it can have on audiences around the world.
What does winning a w3 Award mean to your team?
Winning a w3 Award holds profound significance for us at PRPL, as it represents recognition from esteemed industry experts and luminaries within the digital marketing and creative sphere. Being honored with a w3 Award signifies more than just receiving an accolade; it acknowledges our relentless pursuit of innovation and creativity in shaping the digital landscape. It elevates our work among a community of digital pioneers and establishes us as leaders in our field.
Furthermore, winning a w3 Award is a testament to the dedication and talent of our team. It validates our commitment to pushing boundaries, fostering innovation, and delivering outstanding digital experiences that resonate with audiences worldwide. In essence, winning a w3 Award is not merely about receiving recognition; it’s about being acknowledged as part of a community that celebrates imagination, ingenuity, and the transformative power of digital creativity. It inspires us to continue pushing the envelope, shaping the future of digital storytelling, and making a lasting impact in the ever-evolving digital landscape.
Are you using virtual and augmented reality to break new ground with your live experiences?
The w3 Awards has several honors for Creative Innovation, and Virtual & Immersive Experiences in their Emerging Tech category. Enter your best work before the Extended Entry Deadline on Friday, August 2nd.