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Netflix engaged PopShorts, a social media and influencer marketing agency, to bring the characters of their animated feature Wendell & Wild to life online– and PopShorts found the perfect influencer for the job. Pidgin Doll, known online for their original dolls, was a total match for the film’s creepy, stop-motion aesthetic. Watch as they design a doll-sized version of the main character, Kat Elliott, complete with an AfroPunk-inspired school uniform and her sentient boom box sidekick.
@pidgindoll #ad What do you think of this spooktacular new doll? See her come to life in WENDELL & WILD, a delightfully wicked animated film from Henry Selick and Jordan Peele, possessing @Netflix October 28th. #pidgindoll ♬ I Told Em – From Netflix’s Wendell & Wild – Doechii
Are you producing viral social video content like PopShorts? The w3 Awards has extended the deadline to enter. Submit your work before August 2nd to be considered this season.