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Juror Spotlight

Sarah El-Atm
General Manager, August

Sarah El-Atm is General Manager at August, an award-winning independent marketing consultancy specializing in helping marketing teams perform better. August comprises multidisciplinary teams who consult and create digital platforms and products for a range of clients in non-profit organizations, health, legal tech, and professional services.

Starting her tenure at August as the Communications Manager, Sarah accumulated responsibilities over the years, working on a range of client and internal projects with the team. She is part of the leadership team at August and works across operations, people, and client engagement.

Sarah has a background in law, marketing, and people. She started her career in the Arts – managing classical musicians and running classical music events. Moving into marketing, technology, and legal design has afforded Sarah the opportunity to work with many different types of people and disciplines. She has a particular interest in understanding how people with different educational backgrounds and skills work together to create high-performing teams in a range of sectors, especially in the tech sector and legal profession. Sarah was a Distinguished Fellow with the Centre for Legal Innovation, researching multidisciplinary teams in the legal profession, and has since continued that research independently.

Sarah regularly speaks on digital and technology topics on ABC Radio. She also guest lectures at Swinburne University and gives a range of conference presentations at events, including ALTACon, the Centre for Legal Innovation Summit, LETRA Legal Training, the Association of Corporate Counsel, Mumbrella, and a range of other digital and marketing events over the years.

We sat down with Sarah to hear more about her unexpected journey from the arts, to law, to marketing, and what inspires her work.