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Winner Story

Winnipeg Jets App: Fuelled by Passion
by Mirego

Hockey is inextricably linked to Canadian culture– so when Mirego was approached by the Winnipeg Jets to design a new app geared towards improving fan engagement, they knew they weren’t just handling a pro sports client, but a piece of local pride, fuelled by passion. Read how Mirego was able to delve into Manitoban history and integrate more than 10 APIs before going on to win 2023 Best in Show in Mobile Apps & Sites-Events, Mobile Features-Best User Experience, Gold and Mobile Apps & Sites-Sports, Silver.


Guided by this vision, we created the Jets360 loyalty program for the Winnipeg Jets, blending a smooth mobile digital experience with interactive real-world engagement. This allows fans to earn “pucks” (our chosen currency) by taking on various challenges. As fans progress through levels, pucks empower them to choose their rewards. They can exchange them for unique and unforgettable experiences, from meeting with players to accessing VIP areas and exclusive events.

Drawing heavy inspiration from gamification and the video game industry, Jets360 encourages earning Pucks through challenge completion, fostering engagement loops that enhance user involvement throughout their experience. While transactions like ticket purchases earn rewards, the program equally values non-transactional activities such as watching Jets games from home or your favourite bar/restaurant, or play hockey at local arenas. Completing challenges is at the core of the rewards system, which allows fans to earn and redeem pucks for exclusive experiences through the in-app Puck Store. Meanwhile, as they make their way through the different levels of the program, they unlock new challenges that will keep them engaged throughout the season.

What does winning a w3 Award mean to you and your team?
When we started, we saw this new project with a professional sports team as a chance to show the levels of excellence we can reach at Mirego on a global scale.

It was also an opportunity for us to give Jets fans the mobile application we felt they deserved by treating every millisecond they interacted with it with the utmost respect and making it a memorable experience.