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Winner Spotlight

Urban ARt - Montreal Mural Festival App by Intergalactic Agency

Experiential agency Intergalactic was approached by the Montreal Mural Festival to create an AR app for festival-goers, going on to win 2023 Gold in Virtual & Immersive Experiences-Events & Festivals, and 2023 Silver in Virtual & Immersive Experiences-Augmented Reality. The mural festival is a unique event– in 11 days, more than 500k attendees not only view street art, but actually watch the artists create murals, paintings and installations live. See how it reinvigorated the festival by allowing users to find and interact with immersive art experience while walking through the festival area.