23andMe and BSB Group International stormed into the “year of ’23” with an on-the-ground activation inspired by the Tour de France. Their ingenious “23 Crate” included an upper story platform for performances, and interactive QR code for free and discounted kits. Take a look at how the team integrated into major cultural and healthcare events and won three w3 Awards: 2023 Best in Show: Social – Campaigns & Series: Events & Livestream, a 2023 Gold: Social – Campaigns & Series: Educational & Instructional and a 2023 Silver: Social – Campaigns & Series: Health & Wellness.