How do you inspire an injured athlete to take on two surgeries with extensive rehab? Health and pharmaceutical marketing agency AbelsonTaylor was tasked with just that by biotech company Vericel. Their cell therapy MACI can repair damaged knee cartilage using a patient’s own cells. AbelsonTaylor’s branded video “Move Forward” depicting Jo, a marathon runner and nurse who reclaims her athletic lifestyle with MACI, won the 2023 Best in Show: Video – Video Features: Best Directing.