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The 3ws | Episode 7

MD² by BORN Group

We asked Jen Higgins, Creative Director at BORN Group to share the three “W”s (Who, What, When, Where, Why, Ho[W] ) about their 7-time w3 Award-winning website for concierge medicine group MD² and the challenge of creating an experience that transcends conventions and expectations for a healthcare website. See how the creative team at BORN used metaphorical visuals and human-centered language to personify the unique relationship between physician and patient.

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