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The 3ws | Ep. 6

Travel On
by Havas Chicago

Each year, we amplify w3 award-winning work in our series The 3ws. We asked Michelle Underwood, SVP Group Creative Director at Havas Chicago to share the three “W”s (Who, What, When, Where, Why, Ho[W] ) about their w3 Best in Show commercial and campaign Travel On, which inspires would-be tourists to “dig up their passports” and go on an adventure using their Citi® / AAdvantage® Platinum Select® card. Don’t miss how they created a campaign for a travel points card that makes dreams of wanderlust reality.

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Award Wins
2023 Best in Show – Marketing Features: Best Art Direction
2023 Gold – Marketing Features: Best Copywriting
2023 Gold – Video: Travel
2023 Silver – Campaigns: Integrated Campaigns
2023 Silver – Campaigns: Video Campaign
2023 Silver – Marketing: Online Video

Credits
Jennifer Loyless – Brand & Advertising Manager at American Airlines
Paige Kirby – Vice President, US Paid Media at Citi®
Tapasya Govindarajan – Head of US Advertising and Experiential at Citi®
Tanya Fraser – Senior Vice President, US Advertising at Citi®
Niya Gibbs – Senior Vice President, US Advertising at Citi®
Michelle Underwood – Group Creative Director at Havas Chicago
Jamie Baumann – Managing Director at Havas Chicago
Andy Malloy – Group Strategy Director at Havas Chicago
Emily Sandberg – Senior Strategist at Havas Chicago
Ricky Brandt – VP, Account Director at Havas Chicago
Laura Altman – Account Supervisor at Havas Chicago
Whitney Thalheimer – Senior Account Executive at Havas Chicago
Alexa Wechet – Assistant Account Executive at Havas Chicago
Sarajane Gallagher – VP, Executive Producer at Havas Chicago
Wes Jones – Associate Creative Director at Havas Chicago
Bryan Miguel – Associate Creative Director at Havas Chicago
Sara Gomez – Art Director at Havas Chicago
Leslie John – Art Director at Havas Chicago

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