Winner Spotlight

2022 Carl Williams Special Olympics Athlete by Bank of America - Enterprise Creative Solutions

To highlight their sponsorship of the Special Olympics and boost awareness of their DEI initiatives,
Bank of America filmed one of their employees who was competing as a singles tennis player in the 2022 games. The 30-second video captured Carl Williams’ family and coach cheering for him from the sidelines as he faced off his opponent on the court, and is a perfect example of how short form social content can tell big stories.