The 3ws

Home of the Diamond Shine

Art of Storytelling

This episode showcases media production agency Art of Storytelling’s commercial Home of the Diamond Shine for Black Diamond Car Wash in Louisiana. The video won 2022 Gold in Video – Branded Entertainment – Promotional/Branding. Art of Storytelling’s founder and Head of Creative, Ariel Nuñez, transforms the chore of going to the car wash into a sensorial experience.

Black Diamond Car Wash prides itself on giving each car that runs through their car wash “the Diamond Shine.” In this promotional short, Ariel Nuñez’s creative direction blends colored, strobing lights with classical music and techno beats to highlight the magical experience of washing a car at Black Diamond.