The 3ws amplifies the great work we see each year by sharing behind-the-scenes stories from last season’s w3 Award-winning projects. Each episode is centered around three “W” questions (Who, What, When, Where, Why, Ho[W] ) answered by the team. Watch for insights into how each team approached the work and what it took to deliver winning results.
Episode Three showcases Turkish digital agency Enüstkat Interactive’s video and campaign “The Art on Water” for the Turkish Ship, Yacht and Marine Services Exporters Association, a local shipbuilding trade group. The project won 2022 Gold Awards inMarketing: B2B – Branded Content and Video: Integrated Campaign – Branded Entertainment. Featured guests this episode include Agency President and Creative Director Orkun Altınbayrak, Managing Partner Değer Dündar Altınbayrak, and Social Media Specialist Aslı Albayrak.
Turkey is the third largest builder of ships, superyachts and sailing boats in the world, whose naval industry has ancient roots in the Mediterranean. Enüstkat was commissioned to create a campaign that would promote Turkish shipbuilding worldwide, highlighting both the massive scale of the country’s shipyards and production facilities as well as the artistry and craftsmanship of their highly trained local workforce.
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Your work could be counted among the best, just like Enüstkat Interactive. Submit your best projects to the 18th Annual w3 Awards by the Extended Entry Deadline Friday, August 4th.