The National LGBT Cancer Network approached Communify to brand and help promote their new campaign focused on Colorectal Cancer Awareness. The goal was to reach the LGBTQI+ community and provide safe and welcoming screening information.
They were looking to build an inclusive campaign with social media graphics designed to attract a wide variety of participants across the LGBTQI+ spectrum. For these social graphics, Communify used a mix of pastel and vibrant colors, handwritten fonts to give the graphics a more personal touch, and versatile photography to help position the campaign as inclusive and upbeat.
With the success of the social graphics, they were approached by The National LGBT Cancer Network to design and develop a microsite focused on Colorectal Awareness information and resources in which the LGBTQI+ community can easily access.