JUDGING AND THE ACADEMY
Winning entries for The W³ Awards are selected by the Academy of Interactive and Visual Arts. The AIVA oversees all judging and provides strategic direction for The W³ Awards. The AIVA is a membership-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. To learn more about the Academy of Interactive and Visual Arts, please visit aiva.org.
In determining winners, entries are judged based on a standard of excellence as determined by the AIVA, according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all. Entries are scored on a ten point scale by the judges. Less than 10% of all entries will be selected as Gold Winners. Other outstanding entries will be Silver Winners. Best in Show selections represent the highest mark of distinction and are also selected by the Academy based on scoring. The judges will award Best in Show honors to only the top 1% of all work entered. All decisions of the judges are final.
Entries will be judged by the following criteria as determined by the Academy:
- Websites: Website entries will be judged on the following factors: creativity, usability, navigation, functionality, visual design, and ease of use.
- Mobile Sites and Applications: Entries will be judged on the following factors: creativity, usability, navigation, functionality, visual design, and ease of use.
- Marketing: Marketing entries will be judged on the following factors: creativity, impact, messaging, copywriting, and use of medium.
- Web Video: Video entries will be judged on the following factors: Content, Technical Execution, Implementation, and Overall Experience.
Judging for The W³ Awards will be completed in September and entrants will be notified by email and postal mail in early October as to the status of their entries. At that time, Gold, Silver and Best in Show Winners will be provided the opportunity to receive memorabilia to commemorate and promote their success and honor their team.