Marketing Effectiveness Guidelines
Entry Instructions
This form is for sample or printing purposes only.
For your Marketing Effectiveness entry, you are given the opportunity to provide additional information to support and detail the effectiveness of your marketing efforts. When submitting your entry for consideration, we do ask that you submit all materials on a single URL that will include a Summary/Brief as well as the creative elements that were used to promote your idea or product.
We ask that you provide the following information as part of your Brief:
- Background Information - (Describe the project and reasons for marketing/advertising this product)
- Target Audience - (Demographic and Geographical information)
- Objectives - (Specific goals and expectations for your campaign)
- Challenges - (Obstacles and Constraints you faced, Issues that were overcome for this project)
- Methods and Strategies - (Ways in which you achieved your outcome, including creative and media communication strategies)
- Results - (Overall outcome and evidence that you achieved your objectives and overcame challenges)
Please limit your Brief to 1000 words.
*Please note that we do require that you include your Brief as part of the URL that you are submitting for consideration.
If you should have any questions or issues, feel free to contact us at customerservice@w3award.com or call 606.326.9326.