The 3ws | Episode 7
MD² by BORN Group
We asked Jen Higgins, Creative Director at BORN Group to share the three “W”s (Who, What, When, Where, Why, Ho[W] ) about their 7-time w3 Award-winning website for concierge medicine group MD² and the challenge of creating an experience that transcends conventions and expectations for a healthcare website. See how the creative team at BORN used metaphorical visuals and human-centered language to personify the unique relationship between physician and patient.
Award Wins
2023 Gold – Websites: Website Redesign
2023 Gold – Websites: Best Use of Video or Motion Graphics
2023 Silver – Websites: Health Care Services
2023 Silver – Website Features – Best Art Direction
2023 Silver – Website Features – Best Copywriting
2023 Silver – Website Features – Best Home Page
2023 Silver – Website Features – Best Visual Appeal – Aesthetics
Credits
Jen Higgins, Creative Director
Jen Fitzpatrick, Director of Content Strategy
Constante Quirino, Senior Content Strategist
Melanie Hogan, Senior UX Designer
Issac Scott, Senior Designer
Are you developing unique online experiences like BORN Group? Enter your work before the Early Entry Deadline this Friday, May 3rd, 2024 and take advantage of preferred early pricing.